Effie’s Cupcakes That Care was created out of a need to give back and a lifelong passion for baking. In 2007, Aileen was inspired by her late mother “Dianna Reeves” to pursue this passion and make her dream become a reality.
After working in Corporate America for over 15 years, she desired something new and fun to create. Naturally, baking cupcakes and cakes was the first thing she could think of.
The arrival of her first child “Harmoni” gave her even more of a desire to make this dream come true. She started experimenting and cupcakes quickly became a creative expression!
It was so much fun for her to develop unique recipes for her cupcakes. Eventually, she started sharing them with her family and friends and they absolutely loved them. She decided to name her business after her namesake (Grandmother) Effie. From that point on “the rest is history”.
Effie hopes you enjoy her cupcake creations as much as she enjoy creating them for you!